Through integrated Amazon advertising and SEO campaigns, lamatique was able to increase the client’s average sales volume from 14,548 total units ordered in December 2019 to 18,031 total units sold in February 2020.
Notably, we were able to get underperforming products moving on the sales funnel, which historically did not produce any sales. After two months into the Amazon advertising campaign, our efforts resulted in a 26 percent increase in sales volume, a 23 percent increase in total units ordered and a 21 percent increase in Amazon product listing pageviews.
Notable Achievements :
New Email Users: +19.18% Deal of the Day Page Sessions: +99.82%
Add-to-Cart Conversion Rate: +18.59% Speaker Cabinet Page Sessions: +47.28%
An ecommerce client that sells high-end juicers came to lamatique to help with its search engine optimization, wanting to increase visibility organically because most customers were finding the company’s juicers only through business-name searches. A few months into the SEO strategy, it also asked Thrive to help with its pay-per-click campaign.
Thrive integrated cross-channel online marketing using SEO and pay-per-click. In the pay-per-click marketing, Thrive saw great results across the whole AdWords account.
The year-over-year AdWords improvements included:
Click Through Rate : +138% Overall Conversion Rate: +11%
Cost-Per-Acquisition: -14% Google Shopping Conversions: +72%
In tracking the client’s optimization success, lamatique has set key performance indicators (KPIs) for the campaign. We analyze the client’s keyword rankings, total traffic and top completed goals.
Our SEO campaign has generated the following year-over-year results since its inception in 2017:
Organic Search: +51.13%
Conversion Rate: +546.08%
Organic SEO Traffic: +43.07%
Live Chat: +11,400%
Average Time on Page: +20.58%
Social media has generated the highest site traffic with a 1,175 percent increase in sessions, 1,070 percent of which is from new visitors. We’ve also seen the following paid search improvements in 2019:
Assignable Leads: +2,721
Total Leads: +2,970
YoY Spend Efficiency: +7.90%